The initial idea for “The Frame” emerged from my obsession with rotating my abstract photographs and my desire to enable this same experience for others in real life.
Whether it be on the back of my camera, computer, or after the anxious wait for the scans of my film negatives, no analysis, admiration or dismissal of any photograph can truly begin until it is experienced from all four orientations.
The creation of ‘The Frame,’ is my way of ensuring that viewers can have the same visual experience. Especially in instances where it would be impolite, rude or downright disrespectful to rehang an artwork, just to view it from a different perspective.
To my dismay, when looking to buy one online in 2020, it didn’t exist.
My initial thought was to mount a lazy susan on the back of a frame. But that just seemed, well, lazy. My next step was to search for the ‘world’s best art framer.’ I found an article where Damien Hirst mentioned that anytime he had a unique framing requirement, Mark Darbyshire and his team were always up for the challenge.
Luckily for me, Damien was right and Mark was up for the challenge. So with the help of Mark and his team, as well as design engineer Cory Burr and programmer Jude Robinson, we created ‘The Frame.’ A bespoke frame that can rotate my artwork either direction remotely, without the need to rehang it.
Currently on display within ‘The Frame’… is the untitled artwork known as 210407-1126. A photograph from the ongoing series ‘Transforming Space Time’, captured naturally in-camera, near the Pacific Coast of Costa Rica in April of 2021.